“That’s Wild! Fishing Families; THE STORY.
Meet local professional fishermen, check out their wild products and experience their passion for a sustainable future. Find out about various types of commercial fishing gear and see how the industry operates responsibly. How do you choose the right fish? Think you know about seafood? Find out all the secrets as you get to know more about this amazing industry.”
Welcome to That's Wild!
That's Wild! members support this brand with an annual contribution of $200 each.
The money is spent on promoting the fishing industry by telling our story. It's a big story and a lot of it is yet to be told.
Many consumers are not that well informed about how to tell good quality product from the rest or how to easily find it. There are lots of fishermen working hard to promote themselves and their product and That's WIld! just sort of helps being it all together
Right: At Ashs' with Mark Tunny and Robert Pender. Mark it the one standing on bricks!!
That's Wild! is a celebration of our industry, the people who work in it and love everything about it.
It's about connecting our industry with our other industries, people and institutions. After all, we all need each other.
Keep an eye out for the logo, you will be surprised where it ends up!
That's Wild! is an innititave of The Fishermens Portal Inc.
For more information please contact the Project Manager: Robert Pender on 0427373844
THAT'S WILD! members
Arabon Seafoods. Wholesaler/retailer Bowen
Arron Dale: Bait. Beach worm. S. E. Queensland
Ben Collison: Coral Reef Bowen
Ben Day: Gulf Mud crab.
Beth Ward: Barra, King, Mackerels, Other, Gulf
Chris Bolton, Coral Reef. Kurrimne Beach
Donna and D J Land: Barra, King, other, Gulf
David Leotta, Navigator Seafood. Whole fresh on ice. Innisfail
Jeff and Sandi Newman. Karumba and NT
Jock Raymond: E.C Mud crab
Karumba Point Tourist Park: Tourism/Seafood
Dane and Leanne King: Industry supporter
Ben and Coralie Collison
Robert Turch: wholsaler, Australian WIldcaught Barramundi
THAT'S WILD! members
Martos Seafood Burktown. Fishermen and retailers
Michael Atkinson: Gulf mud crab. Karumba
Michael Sawtell, Two Brothers Fishing: Coral Reef. Mackay
Ocean's Best Seafood, Beewah
Robert Phillips. Coral Reef. Bowen
Sandi and Steve Ingle. Crab, Spanish East Coast
Selwy Zurvas. Mud Crab. Rocky
Torres Straits Seafood. Live crab/cray. Live trout. Fresh whole fish. Retail/export/wholesale
Oceanic Agencies. Seafood packaging
Terry Obrien. Gulf mudcrab, mackerels, barra, king salmon fresh
Tom and Kath Long. Whole chilled fresh. Snap frozen portions. Fisher/retailer Kurrimine beach
Ashes Holiday Units and Seafood. Retailer, Karumba.
In 2016 some members of the Portal decided to do more than just let their products sell themselves. They knew that consumers needed to be able to find seafood that was local, wild caught, wholesome and great to eat. Oils ain’t oils and so they designed a logo: the signature for wild caught local seafood.
THAT’S WILD! members pay a couple of hundred dollars each year that goes towards promoting their products through their combined networks. If you see a fisherman displaying the logo you know that these guys have committed to producing healthy sustainable seafood. There is a code of conduct and a few rules, but basically if a fisherman is proud of his product and wants to be considered as a top shelf supplier, they will be displaying the THAT’S WILD! brand.
Seafood outlets get behind THAT’S WILD! as well. If you see the logo displayed in a shop, you know your looking at quality; the real deal and that you are going to take home a decent feed to enjoy.
It’s amazing how many people don’t know how to tell a good fish from a bad one, if you have difficulty your self, just ask for THAT’S WILD!
So, if you have ever been disappointed in your seafood or just couldn't find the real deal, look for this brand, you’ll be glad you did.